This Cookie Policy explains how Birbals Inc. (“Birbals,” “we,” “our,” or “us”) uses cookies and similar technologies when you visit birbals.com (the “Website”).
Please read it together with our Privacy Policy.
1. What are cookies?
Cookies are small data files that websites store in your browser or on your device. They help websites work properly, remember preferences, understand how visitors use a site, and improve performance.
Similar technologies, such as your browser’s local storage and session storage, and small scripts or pixels, can also store or collect information about Website activity and performance. In this policy, “cookies” includes these technologies.
2. Essential and functional technologies
These are needed to run, secure, and provide features of the Website. They are always on and cannot be switched off in our cookie settings.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
b_consent | Birbals (local storage) | Remembers your cookie choices | Until you change or clear them |
b_landing | Birbals (session storage) | Remembers the page where your visit began, sent with any form you submit | Until you close the browser tab |
acsb* | accessiBe (local storage) | Remembers display adjustments you choose in the accessibility tool | Until you clear them |
Our Website also uses Cloudflare Web Analytics to measure performance and traffic. It does not use cookies or store anything on your device.
3. Analytics cookies
We use Google Analytics to understand how visitors use our Website. It may collect pages visited, time spent on pages, Website interactions, browser and device information, referring websites or sources, approximate location, and other usage and performance information. We use this to understand Website traffic, evaluate performance, and improve our Website and content.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Distinguishes visitors for Google Analytics | 2 years | |
_ga_7KP9F275KX | Keeps the state of your visit for Google Analytics | 2 years |
Google processes this information under its own terms and privacy practices. We do not send your name, email address, or the contents of forms to Google Analytics.
4. Advertising measurement cookies
We advertise through Google Ads. Google Ads tags on our Website measure when a visitor who arrived from one of our ads submits a form or calls the phone number shown on the Website. This tells us which ads lead to inquiries.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au | Measures ad conversions (form submissions and calls) | 90 days | |
_gcl_aw | Stores the ad click that brought you to the Website | 90 days |
We have configured these tags so information from our Website is not used to personalize ads, and we do not use remarketing or behavioral-advertising pixels.
5. Your cookie choices
When you first visit the Website, we ask for your cookie choices. You can accept all cookies, reject non-essential cookies, or choose which categories to allow. You can change your choices at any time with the link at the bottom of every page.
For visitors in the European Economic Area, the United Kingdom, Switzerland, and Québec, analytics and advertising cookies stay off until you allow them. Elsewhere, they are on unless you reject them.
You can also control or delete cookies in your browser settings. Most browsers let you view, delete, or block cookies, limit third-party cookies, and notify you when cookies are set. Blocking some cookies may affect how the Website works.
6. Google Analytics choices
You can opt out of Google Analytics on all websites with Google’s opt-out browser add-on, and manage Google ad settings at adssettings.google.com. You can also turn off analytics cookies with our cookie preferences.
7. Global Privacy Control and Do Not Track
If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out: our Website does not load Google Ads tags and does not set advertising cookies.
There is no common standard for “Do Not Track” signals, so our Website does not respond to them. You can use our cookie preferences instead.
8. Changes to this Cookie Policy
We may update this Cookie Policy when our Website technologies, analytics practices, service providers, or legal requirements change. When we do, we will update the “Last updated” date above and, where appropriate, ask for your cookie choices again.
9. Contact us
If you have questions about our use of cookies or similar technologies, please contact:
Birbals Inc.37600 Central Court, Suite 250A
Newark, CA 94560
United States
- Privacy: [email protected]
- General inquiries: [email protected]
- Legal: [email protected]