What is the basic purpose behind all these activities like Keyword Research, SEO, Link Building etc, just think, that's "SALES" and every business providing online goods and services require more and more sales in order to grow and sustain. What if a person found your site while searching for shoes as the first result and you sell only Nike shoes on your site? What would he do will he buy only Nike? No, he is looking for all brands of shoes and not particularly Nike shoes. Here comes the importance of keywords.

Keyword selection is the base on which you will be found by an engine of course other things matter but the most important thing is that how you want to be found by the targeted customers. So selecting vague keywords like food, shoes, tutorials, business, computers etc. could not bring that targeted customers to your site instead using specific selected keywords that appropriately represent exactly what you are having could be much more effective than the former.

At Birbals we research intensively looking for appropriate keywords for our clients which involves monitoring various directories and search engine listings of topics related to the one in question. Our SEO services would not be of the sort that there are 1000 visitors directed to your site but the rate of conversion to actual buyers is only 1% of it. It do matters greatly to an ecommerce venture that there are maximum number of conversions in comparison to visits.